Adam Cheyer
Artificial Intelligence / Human Computer Interaction

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Adam Cheyer is an inventor, entrepreneur, engineering executive, and a pioneer
in AI and computer human interfaces.
Adam has been a co-founder or founding member of five successful startups, including Siri (sold to Apple, where he led server-side engineering and AI for the Siri assistant), Change.org (the world's largest petition platform with more than half a billion members), Viv Labs (sold to Samsung, where as VP R&D, Adam led product engineering and developer relations for Samsung's voice assistant), GamePlanner.AI (sold to Airbnb), and Sentient (massively distributed machine learning, sold to Cognizant).
Currently, Adam is VP of AI Experience at Airbnb. He is also an advisor to several companies, including Project Voice Capital Partners, Otter.ai, Riva Health, Evolv Technologies, Disruptel (acquired by SambaTV), Brilliant Labs, AI Sprouts and Spatial Labs. Previously, Adam was VP Engineering at Verticalnet (enterprise software) and Dejima (mobile software). Adam also spent more than a decade at SRI International, where his most recent role was as Chief Architect of CALO/PAL, the U.S. government's largest funded AI project.
In addition to his technology work, Adam is an award-winning magician. He has performed in palaces for presidents, stadiums for students, and on television for Penn and Teller. He has also wowed the crowd during twenty-one shows at the world famous Magic Castle in Los Angeles.
Adam was honored for his contributions in technology entrepreneurship, specifically for having helped start Siri and Change.org.
[Article]
IoT Innovator is pleased to reveal the names of the 50 "IoT Czar of the Year" award winners who have demonstrated their dedication to and expertise in the Internet of Things space.
Adam was honored for his contributions to the field of voice assistants.
[Article]
Samsung's Bixby and Bixby Developer Studio has won an 2019 AI TechAward in the category 'AI Bots/Chatbots'. The 2019 AI Tech Awards celebrates technical innovation, adoption and reception in the AI, Machine Learning & Data Science industry and by the developer community.
[Press Release]
Selected #2 on the Top Visionaries in Voice 2019 list by Voicebot.ai, behind Jeff Bezos (Amazon) and ahead of Sundar Pichai (Google).
[Article]
Adam won the 1st Place trophy and a cash prize at the Oakland Magic Circle's 2019 Lloyd Jones Closeup Competition. The Oakland Magic Circle was established in 1925, making the OMC the oldest continuously operating independent magic club west of the Mississippi.
[Performance]
Apple's Siri was awarded "Best Technology Achievement" at the Crunchies Awards ceremony, 2011.
[Article]
Siri (the startup) Won the 2010 SXSW Innovative Web Technologies Award.
[Article]
Siri (the startup) was selected to MIT Technology Review's "Top Ten Emerging Technologies". Good call!
[Article]
Adam has been author or co-author on 61 peer-reviewed publications in the areas of
artificial intelligence, human computer interfaces, distributed computing, machine learning,
conversational assistants, collective intelligence, and more.
Adam has been author or co-author on 50+ granted patents in the areas of
artificial intelligence, human computer interfaces, distributed computing, machine learning,
conversational assistants, collective intelligence, and more.
This section highlights many of the systems and projects that Adam has worked on over the years. Click on a to see details, related papers, video demonstrations, and more.
Bixby Marketplace and Bixby Developer Studio
Bixby is a next generation voice assistant deployed on Samsung devices that is built on the philosophy of an open and equitable 3rd party developer ecosystem. Rather than having all of the traffic go to the 'built-in' services negotiated by the market maker, with Bixby, we want all traffic and value to go to service providers who best meet end-user needs, as decided by those users themselves.
Bixby is the only Assistant built on four important design principles:
For users, Bixby offers the best multimodal conversational experience available on the most number of devices. For Developers, Bixby offers the best development tools, the most full-featured and intelligent Assistant platform on the market, and the chance to have a fair chance to reach users on up to 1 billion devices.
Demonstration of Bixby: YouTube
Overview of Bixby. (PDF: 24 Mb)
Bixby Marketplace and Bixby Developer Studio
Bixby is a next generation voice assistant deployed on Samsung devices that is built on the philosophy of an open and equitable 3rd party developer ecosystem. Rather than having all of the traffic go to the 'built-in' services negotiated by the market maker, with Bixby, we want all traffic and value to go to service providers who best meet end-user needs, as decided by those users themselves.
Bixby is the only Assistant built on four important design principles:
For users, Bixby offers the best multimodal conversational experience available on the most number of devices. For Developers, Bixby offers the best development tools, the most full-featured and intelligent Assistant platform on the market, and the chance to have a fair chance to reach users on up to 1 billion devices.
Demonstration of Bixby: YouTube
Overview of Bixby. (PDF: 24 Mb)
Bixby Marketplace and Bixby Developer Studio
Bixby is a next generation voice assistant deployed on Samsung devices that is built on the philosophy of an open and equitable 3rd party developer ecosystem. Rather than having all of the traffic go to the 'built-in' services negotiated by the market maker, with Bixby, we want all traffic and value to go to service providers who best meet end-user needs, as decided by those users themselves.
Bixby is the only Assistant built on four important design principles:
For users, Bixby offers the best multimodal conversational experience available on the most number of devices. For Developers, Bixby offers the best development tools, the most full-featured and intelligent Assistant platform on the market, and the chance to have a fair chance to reach users on up to 1 billion devices.
Demonstration of Bixby: YouTube
Overview of Bixby. (PDF: 24 Mb)
Viv Labs homepage and Viv Overview
Viv Labs was built to facilitate a new kind of conversational assistant, one where the entire world could 'teach a global brain', adding new knowledge capsules with expertise about specific domains and services. Rather than interacting with a single service at a time, Viv Labs' Dynamic Program Generation would enable services to be woven together at runtime in the service of solving a user's request.
Video of Viv: YouTube
08/14 -- Wired Article by Steven Levy: Viv's first public 'reveal'. [Wired]
05/16 -- TechCrunch Disrupt: First public demonstration . [TechCrunch]
10/16 -- Samsung acquires Viv, a next-gen AI assistant built by the creators of Apple’s Siri [TechCrunch]
Shortly after launch of the Siri application in 2010, Apple acquired the company. A little more than a year later, Apple released a new version of the Siri personal assistant as part of the new iPhone 4S. This version was deeply integrated within iOS -- just long-press the home button or simply hold the phone to your ear and Siri is there, ready to do your bidding. In addition to accessing web services such as Yelp, Yahoo, or Wolfram Alpha, this Siri could also automate most apps that come with the iPhone, including text messaging, email, calendar, clocks, weather, stocks, maps, notes, web search, reminders, music, and more.
Press and feedback from users were quite positive, with people seeming to find Siri both useful on a daily basis as well as compelling in it's style. Users voted with their wallets as well, with the iPhone 4S breaking records for first-day sales. Siri also helped Apple drive quarterly revenues and profits to a level never before seen by a technology company. Siri's technical achievements were recognized at the 2011 Crunchies Awards.
In addition to his technology work, Adam is an award-winning magician. He is a member of the prestigious Magic Castle in Los Angeles, the Academy of Magical Arts (AMA), and the International Brotherhood of Magicians (IBM). He has performed on stage in front of thousands, on TV for millions (including on the well-known "Penn and Teller Fool Us" show), entertained heads of state and presidents, and fooled some of the top pros in the business.
In this episode, Adam uses a magic trick to teach a lesson in entrepreneurship: how to have a great idea, and built a prototype to prove it is better than the competition.
Siri has a hard time understanding Adam, but manages to teach him a magic trick nonetheless.
Adam won the 1st Place trophy and a cash prize at the Oakland Magic Circle's 2019 Lloyd Jones Closeup Competition, performing a 10 minute routine about the Best and Worst of Magic. The Oakland Magic Circle was established in 1925, making the OMC the oldest continuously operating independent magic club west of the Mississippi.
Adam was hired to perform 21 shows at the World Famous Magic Castle in Hollywood, where he entertained movie stars, magicians, and people looking for a magical evening out.
When Adam performed on Penn and Teller's Fool Us, his ten year old niece was in the audience. She said, "I want to do that". After Adam taught Zoe one card trick, she beat out 850 professional magicians for a spot on the show the following season...
Magicians are working hard to adapt their magic to fit the constraints imposed on us by the COVID-19 crisis. After watching more than 140 virtual magic shows, Adam has identified key aspects that make up a great online magic show. To highlight each of these, he created the "Adam Awards", honoring magicians we can learn from who Adam feels are doing a particularly fine job at solving the challenges presented by the online format.
The Adam Awards were originally created in June 2020 (V1). In March 2021, Adam made some updates (V2).
Every online show seems to start out with an obligatory instructions session: how to work the mute/unmute button, whether to turn video on or volume off, how to provide feedback, how volunteers are to be selected, and so forth. Our winner for this category solved this problem by using a concise, carefully produced video that provided clear instructions and a detailed screen demonstration so there is no room for confusion. Bonus points were added because our magician also cleverly tied the video instructions into the show's magic later on in a surprising way.
And the award goes to... Colin Cloud, Cyber-Mentalist show.
The V2 award winner is Vinnie Grosso, with a hilarious airline-base comedy intro.
Joshua Jay, in his excellent talk on Magic by the Numbers, proved experimentally that a powerful introduction can increase audience appreciation and retention of the same act by up to 50%! For this reason, I believe every magic show should have a brief but compelling introduction, with a third party introducing the selling points of the magician. Our winner in this category opens his act with a slick promo clip that heightens the anticipation of what the audience will see, and then transitions smoothly from the intro right into his show, without losing a beat.
And the award goes to... Colin Cloud, Cyber-Mentalist show
Virtual magic shows seem to take far longer than their real-world equivalents, an effect which I attribute primarily to "frame fatigue": staring at the same talking head in the same position for 45 minutes can become tiring, no matter how entertaining the patter and magic presented. The antidote to this is to frequently break up the "look". Our winning magician does this effectively by frequently transitioning from closeup tricks to full-fledged stage illusions, moving seamlessly between two very different scenes in his show.
And the award goes to... Alex Ramon (V1)
The V2 award winner is: Helder Guimaraes - "The Future" for his innovative use of his theater set as part of the magic story.
Connecting with the audience through distance and a pane of glass is a challenge, particularly when the magician has so much to deal with: managing props, gauging audience reactions, selecting volunteers, and so forth. Frequently, the magician will be looking at their screen, not directly at the camera, and every second away from focusing on the audience weakens that all-important connection. Our winner not only peers right into the camera, he literally smiles with his eyes through the screen, imagining that he is performing for just a few close friends or loved ones within a few feet of him. The effect to the audience is stunning and palpable, you must experience this for yourself.
And the award goes to... Paul Draper
Audience members may forgive an occasionally grainy video, but clear audio is essential for an impactful performance. In addition, music can greatly enhance the emotion associated with an effect. However, with online shows, these are both huge challenges, as the video conference software often tries to be "smart" in filtering out background noise, etc. Managing consistent and clear audio levels, especially when mixed with background music, rarely seems to be done well in the online world, yet putting in extra effort in this regard can have huge payoff to making the show compelling and exciting. Our winner skillfully manages this in both closeup and stage settings, transitioning smoothly (with music) between the two.
And the award goes to... Alex Ramon. Runner up: Phil Ackerly
The V2 Award winner is Michael Carbonaro - "Live from Space". He used energetic and relevan music throughout, and then made the music a bonefide character in the show with the creation of the amazing Fiddle Faddle Band!
Durng the COVID crisis, you are probably filming your magic show from your house, but it doesn't cost a lot to hide this fact from the audience. I've attended expensive virtual shows where it felt like the magician was performing from their bedroom -- no excuse! Our winner uses a very simple setup, with a background curtain to make his set feel like a theater, and an uplight to add a splash of color in a subtle yet elegant way. His camera is crystal clear, and he has the ability to step back for stage magic, and easily approach for closeup work, all the while looking directly into the camera to never lose connection with the audience.
And the award goes to... Lawrence Hass
Our runner-ups include Colin Cloud, whose set and lighting perfectly complement his "Sherlock Holmes" persona, and Kevin Blake, who performs in an actual (empty) theater, to really make it not feel like his bedroom.
The V2 Winner is Scott Silven - "The Journey", a show with incredible production values using lighting, projections on walls, camera angles, and a specially constructed conferencing system that took the experience to another level.
One of the most disconcerting things for a magician who is used to live performances is to do a show as the only person in the room. One who used to thrive off the audience energy and feedback is now left staring at a muted screen with people silently gesticulating their appreciation. It is essential as a magician to keep up your energy, confidence and pace, as if you have just received a standing ovation in front of a stadium filled with cheering fans -- if you are not excited, how is the audience going to be? Our winner in this category never lets his enthusiasm wane, and he keeps his performance crackling with energy throughout the whole show.
And the award goes to... Robert Strong
Faced with the new constraints of an online medium, many magicians are struggling to adapt their classic material in a way that will show well for their remote audiences. However, a few magicians have truly embraced the opportunity of the situation, and have started to explore magic that would be impossible in the real world. Our winner showed that he was truly thinking out of the box when he shocked magicians with a new "perspective effect" that perfectly leveraged the virtual frame in which he was enclosed.
And the award goes to... Danny Garcia at ShareMagic
The V2 winner is Adrian Lacroix, who created so much innovative magic this past year specifically for zoom (without using special technology filters)
Using "special effects" is a controversial topic for magicians, but in this very virtual world we are forced to live in, I believe that camera tricks can be as amazing and fooling as "real" magic, and a nice complement if used properly. With his virtual show, our winner does not hide the fact that he sometimes uses camera tricks, and in fact he challenges the audience to determine if an effect is "real magic" or not. For pushing the boundaries of Mixed Media Magic...
the award goes to... Simon Pierro, World Wide Wonders show
When you think out of the box and target specifically the online medium, you can do things that are truly fooling (at least to me). I've spent far too many hours trying to determine how this performer is doing what he's doing, so I've decided to add a category specifically for the magician who has most gotten into my head with his for-camera-only effects.
And the award goes to... Shin Lim, "Magicians Face Off" series
As David Blaine taught us so powerfully with his TV specials, watching audience reactions to magic greatly enhances the emotional response of the audience. So how can we best do this in the virtual world? Check out how compelling it is to watch the reactions to our winner in this category.
And the award goes to... Sanjeev Vinodh! (In the video, start watching from minute 3)
The V2 Winner is Brad Barton, whose signature trick turns an entire household upside down in amazement...
Complementing a virtual show with an additional real-world component can level-up the excitement and the impact of the event. A good example is Helder Guimarães' "The Present", an online show where you are mailed a mystery box in advance. Helder's show is sold out for many months coming. Our winner in this category did something even more impactful for me: I was asked a week ahead of time to choose one of my own decks of cards, shuffle them, sign a few according to a procedure, seal in a fedex envelope, and then sign the sealed envelope as I mailed it. I can't tell you how engaged I was when I saw my personal deck and my signature being used for an amazing effect on the other side of the pane of glass. The anticipation all week of what would be done with it heightened the experience considerably.
And the award goes to... Ricardo Rosenkranz
After watching 140+ shows, a magician just showing trick after trick gets old, especially as there is so much overlap of material across magicians. What makes a magic show stand out for me now, is someone who has really mastered their persona, and where there is a story line that people care about first, with magic effects supporting the storyline.
We had some amazing candidates in this category, including Scott Silven's the Journey, Richard Preston (Stuart McDonald) in Cocktail Capers, Helder Guimaraes' The Future, Rick Seedman in Wild West Card Show, Trapped, Michael Carbonaro's Live From Space, and Lucy Darling
And the (V2) award goes to... Jon Tai - "Missed Connections"
The biggest award is saved for last... I have not seen every show out there, but from my experience so far watching many shows from March-June 2020, this performer has best met the challenges of the online medium, skillfully integrating many of the aspects above that I consider to be elements of a great virtual show. I think we can all learn to improve our online events by learning from him, and from all of the Adam Award winners above.
And the award for Best Overall Online Performance goes to... Colin Cloud, Cyber-Mentalist show
And the V2 award goes to: Scott Silven, The Journey
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Adam was awarded Brandeis University's highest form of university recognition for an alumnus or alumna for his 'remarkable career as an inventor and pioneer in the fields of Artificial Intelligence and social responsibility.'
Adam was chosen as this year's keynote speaker for the JTVF Speaker Series. Past speakers have included Steve Wozniak, Margaret Thatcher, Sandra Day O'Connor, Jane Goodall, Carl Sagan, Coach K, and other luminaries.